How to Customize Commercial Outdoor Resort Umbrellas With Your Branding

When you think about how to customize commercial outdoor resort umbrellas with your branding, please remember that your umbrellas are in almost every guest photo. People love to take pool selfies, cocktail shots, wedding pictures, drone footage, and even the quick “room with a view” post. If the umbrellas look generic or are completely mismatched, the space can feel that way too. However, if the umbrellas look intentional**,** then your whole property looks more polished.

Become Memorable

Before you pick colors or logo placement, decide what you want the umbrella to do for your brand. Honestly, take the time to answer the following questions:

• Do you want a calm, neutral backdrop that makes the pool look luxurious and totally relaxing?
• Do you want to go with a bold color that reads from a distance and shows up in every photo?
• Do you want the umbrellas to match your furniture and architecture so everything feels “designed,” and not assembled?

Pick a Canopy Color

Let’s be honest, the sun takes a toll on umbrella fabric. A color that looks perfect inside a conference room can look completely different outside at 1:00 p.m. on a bright day. If you are a coastal property, your canopies will be surrounded by light surfaces, which tend to wash out light colors. If you are in a mountain setting, picking darker tones can make everything look richer and more grounded.

Try to choose a color that still looks like itself in harsh sun, and still looks clean when it is slightly dusty or damp.

Decide Where to Place Your Logo

You have a few smart options for logo placement, but each one creates a different kind of visibility.

• Valance branding (the edge of the canopy) is a favorite for resorts because it reads clearly when guests are seated and when staff are walking the deck. It also shows up nicely in photos.
• Top panel branding (on the canopy itself) can be great for elevated views. If you regularly have weddings with drone footage, or there are balconies where people are going to be looking down on your umbrellas, then this is a good choice.
• Subtle branding is also a valid choice. Let’s face the facts, not every umbrella needs to boldly stand out. Sometimes the cleanest luxury signal is a coordinated palette with only a small, tasteful mark.

Keep The Logo Simple and Legible

Outdoor branding is not the place for tiny details. If the logo has thin lines, small text, or complicated elements, then it’s hard for guests to see it. Sure, it might look great on a menu, but on fabric it’s not going to stand out.

What works best on umbrellas is usually:

• High contrast (but not harsh)
• Clean shapes
• Enough negative space around the mark
• Consistency across every umbrella, not “close enough”

Use Trim, Piping, and Accents

Some of the best branding does not feel like branding. Consider using a contrast trim or piping in your signature color. The smallest touch can make an umbrella look fully customized even if there is no logo. This is especially useful if you want a premium look without covering the canopy in graphics.

Plan Your Umbrellas Today

When you are ready to plan how to customize commercial outdoor resort umbrellas with your branding, American Holtzkraft can help you choose the right umbrella styles, canopy colors, and branding options that make your outdoor spaces look intentional and photo ready. Call (570) 539-8945 or email customerservice@holtzkraft.com to talk about your umbrella designs.